Health and beauty brand Zen Cosmetics were launching a new line of oils. They were in search of visual marketing material that would accurately showcase these products.
Leveraging 3D modeling tools, we ensured accurate representations of their existing and new product bottles. Generating greater sales potential while leaving a positive brand impression.
Virtual Production
We chose a 3D/Virtual production process over photography & videography, as this approach offered several key advantages:
Enhanced Creative Control: 3D models provide unmatched flexibility. We could showcase the products from any angle, zoom in on details, and create various lighting scenarios – all virtually – allowing for a wider range of impactful marketing materials.
Cost-Effective Future Marketing: The 3D models are reusable assets. Unlike photographs, they can be rendered countless times for future marketing campaigns, eliminating the need for constant reshoots and significantly reducing long-term costs.
Outcome: Our work provided Zen Cosmetics with stunning visuals at launch and positioned them for low-cost creatives in the future. The 3D models serve as a valuable asset for showcasing their product line with exceptional control and creativity.
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